A Branding Agency is a firm whose main specialty is establishing and launching brands and in most cases re-branding. The agency plans, creates and, manages branding strategies on behalf of their clients and can also provide other support services like promotions and other forms of advertising. It designs a world-class brand that is unique in every way so that the clients businesses can stand out from the competitors and grow.
The following piece of the article will discuss reasons you need a Branding Agency and reasons you certainly don’t.
Three Reasons You Need a Branding Agency
1. Media Buying
This is a skill that most certainly needs some extreme connections and knows how. Agencies have the right people in the staff who now have the necessary purchasing and negotiation skills. Agencies can also get the services at a lower price than individuals because of the benefit from media discounts on rates since they represent numerous clients, therefore the clients get to enjoy lower media rates and save some cash. Most agencies have a good understanding with the media teams and they get to leverage the relationships for the benefit of their clients.
Since the media has a lot of employees, they get to pool around great ideas and a client having a bunch of professionals brainstorming on your project can really produce great results.
The agencies have illustrators, graphic designers, artists, writers and the best logo designers whose collaborations on a project cultivates compelling ideas. This is the kind of brains that will certainly think out of the box on behalf of the firm’s clients and the results can be breathtaking.
3. Public Relations
The agencies usually have long-standing contacts with several local radio stations and TV stations for the purpose of maintaining public relations. Clients of the agency firms can enjoy quick spread of word about anything because all the agency has to do is write a press release and delegate the duty to trusted hands. Some contacts are so reliable to the agency that all it takes is an SMS or a phone call to get your story public.
Reasons You Don’t Need a Branding Agency
1. Small Projects with no Follow on
If the projects you are taking are small and you have a self-funded establishment, you can handle the purposes that you would have otherwise delegated to an agency. Most of the services offered by branding Agencies are mostly self-explanatory and unnecessary for outsourcing and in case of a small project a business or an individual can fulfill them.
2. Tactical needs, not strategic
If you do not require strategic thinking, consulting, nuanced copy writing, dedicated account management, services provided by branding agencies in most cases, you can delegate same duties to freelancers who are cheaper and efficient. There is always a person or a smaller organization that is ready to execute your requirements.
3. Strong in-house team
If your business has strong teams who can do marketing or design most effectively and efficiently, you certainly do not require a branding agency because it becomes hectic to work with it when its area of expertise can be handled by the teams in-house. It works perfectly if the stuff is able to divide the labor amongst themselves.